Tower 28 Swipe Serum Hydrating Concealer, 4.0 DTLA Light Cool, Buildable Coverage

Tower 28 Swipe Serum Hydrating Concealer is a buildable medium-to-full coverage concealer for dark circles, redness, and blemishes, in shade 4.0 DTLA and a 0.22 oz (6.2 g) size.

• Serum-like glide with medium-to-full buildable coverage — swipe on coverage that can be layered where needed.
• Made with hyaluronic acid and centella asiatica — adds hydration and helps calm skin.
• Non-comedogenic formula — made for sensitive, dry, or blemish-prone skin.
• Lysine-coated pigments — help create smooth-looking coverage and prevent flaky skin.
• Light shade with medium cool undertones — identifies the tone of shade 4.0 DTLA.

Made for everyday makeup, this concealer brings coverage to the areas where you want to even the look of skin, including under the eyes and around visible redness or blemishes. Its lightweight cream formula is designed to glide on without feeling heavy or catching on dry patches, making it a makeup option for people who want coverage alongside skin-conscious ingredients.

What coverage and finish does Swipe Serum Concealer provide?

Tower 28 Swipe Serum Hydrating Concealer offers buildable medium-to-full coverage with a natural finish. Apply it to dark circles or use it to spot-conceal areas such as redness and blemishes; add coverage as needed rather than applying one heavy layer. The formula is designed to leave skin looking smooth and even while keeping a natural-looking finish.

• Use the shade 4.0 DTLA for a light tone with medium cool undertones.
• For a brighter-looking under-eye effect, Tower 28 suggests trying one shade lighter.

How do you apply and blend this concealer?

Swipe Tower 28 Swipe Serum Hydrating Concealer directly onto the area you want to cover, then blend it with your fingers, a brush, or a sponge. The applicator supports both under-eye application and targeted spot concealing, so you can place the product where coverage is wanted.

• For a longer-wear makeup routine, set the concealer with GetSet Powder.
• The blending options include fingers, brush, or sponge.

What makes the formula suited to sensitive or dry skin?

Tower 28 Swipe Serum Hydrating Concealer combines makeup pigments with ingredients chosen for skin care benefits. Hyaluronic acid helps hydrate, while centella asiatica helps calm. The lightweight cream is non-comedogenic and made for sensitive, dry, or blemish-prone skin.

• The pigments are coated in lysine, an amino acid that supports collagen production.
• Lysine also helps prevent flaky skin, supporting a smoother-looking application.

Tower 28 draws inspiration from Los Angeles living and builds its makeup around real skin needs, combining dermatologist-approved skin care with expressive beauty. This concealer is suited to shoppers looking for everyday, targeted coverage in a formula made for sensitive, dry, or blemish-prone skin. Its buildable coverage, serum-like glide, and skin-care ingredients bring those needs together in one concealer.