Heroine Make Long & Curl Mascara, Brown Waterproof Lengthening & Curl-Locking Formula

Heroine Make Long & Curl Mascara is a brown waterproof mascara designed to build lash length and volume, with a Super-grade 4 formula that lasts up to 30 hours.

• Super-grade 4 waterproof formula — resists tears, sweat, water, oil, sebum and friction for extended wear.
• Upgraded Long EX Fibers — build visible length while helping lashes look separated and defined.
• Buildable length and volume — layer the mascara to adjust the look from defined to more dramatic.
• Curl-locking ingredients and shape-retaining polymers — help lashes hold an upward curl for hours.
• Plant-derived conditioning ingredients — include Camellia, Argan, Wild Rose and Almond oils, amino acids and Shea butter.

For days when you want lashes to look longer, fuller and lifted without frequent touch-ups, this formula combines lengthening fibers with volumizing coverage and curl support. Its brown shade offers a defined lash look for everyday routines and special occasions, while the water-resistant wear is designed to stand up to humid conditions and long days out.

How does this mascara build length and volume?

Heroine Make Long & Curl Mascara uses upgraded Long EX Fibers to make lashes appear longer and more defined as you apply additional layers. Its lightweight formula coats lashes evenly, and the Long EX Fiber system helps keep them looking separated rather than coated into a single block. Newly developed EX Adhesion Powder supports the formula’s hold, while Smooth EX Powder helps it glide on smoothly for an even finish.

The buildable application lets you choose how much definition and volume to add. Lashes are designed to remain soft and flexible, and the formula helps avoid clumping and flaking as you layer it. The result can be kept more natural or built up for a bolder lash look, without changing products.

• Smooth EX Powder — supports a smooth, even application.
• Lightweight coverage — coats lashes evenly.
• Layerable formula — lets you build the look to your preference.

Will it hold a curl and resist smudging?

Heroine Make Long & Curl Mascara is formulated to set lashes in an upward curl and help maintain it for hours. Curl-locking ingredients work with shape-retaining polymers to support the lifted shape, while the waterproof formula is made to resist moisture and transfer during wear. Its stated durability is up to 30 hours.

The formula is designed to resist tears, sweat, water, oil, sebum and friction, and to maintain its finish in humid conditions. These wear properties make it suited to long days and occasions when you want defined lashes to stay in place. The brown mascara keeps the focus on length, volume and curl rather than adding a different shade.

• Super-grade 4 waterproof formula — resists multiple sources of moisture and transfer.
• Shape-retaining polymers — help preserve the upward curl.
• Brown shade — provides the product’s lash color.

Who is this mascara made for?

Heroine Make Long & Curl Mascara is suitable for sensitive eyes and contact lens wearers. It is intended for people who want a buildable lash look, from naturally defined lashes to more noticeable length and volume, for daily wear or special occasions. The formula also includes plant-derived eyelash conditioning ingredients: Camellia oil, Argan oil, Wild Rose oil, Almond oil, amino acids and Shea butter, which help protect and nourish lashes while you wear makeup.

Despite its water-resistant wear, the mascara is described as easy to remove at the end of the day. This combines extended wear during the day with a straightforward end-of-routine removal experience.

• Suitable for sensitive eyes and contact lens wearers.
• Conditioning ingredients include oils, amino acids and Shea butter.
• Designed to remove easily at the end of the day.

This brown mascara suits anyone looking for length, volume and an upward curl in a buildable formula, including contact lens wearers and people with sensitive eyes. Its Long EX Fibers, curl-supporting ingredients and Super-grade 4 waterproof formula bring those features together in one mascara.